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Third Party
Testimonials Are Powerful
By Debbie Allen, All
Rights Reserved
You don't realize it yet, but just by reading this article you're going to
learn how to increase your response rates which in turn will assist you in
making more sales.
How? Listen closely -
Third Party Endorsements Are Powerful.
Now if you're like me, you're probably wondering, how powerful can third
party endorsements really be to one's business? Well, listen to this...
Third party endorsements are so effective that in many cases, they will
actually increase your sales figures more than a sales letter,
advertisement or website ever could.
So allow me to clarify my statement. It is without exaggeration to say
that you need to be DIFFERENT. You must have that unique marketing
advantage that will overwhelmingly distinguish you from your competition.
Do you know what that is?
For example, look for something that is lacking from the majority of
similar types of businesses. How can you stand out, be unique, customize
your services and offer the best possible solution to your customer's
needs? With this you can WOW
your customers - then ask them for shameless endorsements, testimonials
and referrals.
Yes, it works - you just have to ASK!
Your best customers are already there to support you - so allow them to
help and support you even more with Third Party Endorsements.
A third party endorsement is a statement or recommendation about your
products and/or services from your customers and business associates.
Third party endorsements work especially well when the person who is
considered a specialist or an authority on your area of expertise passes
on that endorsement to you.
For example: When writing my book, Confessions of Shameless Self
Promoters, not only did I want to find the top marketing experts - I
wanted to get BIG name endorsements. By asking my friends and associates
to help me track them down and get my foot in the door - I achieved
results. Just by ASKING! The book received shamelessly supportive
testimonials from famous people such as Jay Conrad Levinson (author of
Guerilla Marketing), Joe Girard (World's Greatest Salesman), Mark Victor
Hansen (author/creator of Chicken Soup For The Soul) and Stuart Anderson
(Founder of Stuart Anderson Restaurants) and the list goes on and on.
Rule #1.
You can never get too many Third Party Endorsements!
Fact!
Television and radio ads have been doing this for years. And have they
been successful! When was the last time you gave a recommendation (good or
bad) about a movie, restaurant, or any type of product or service you
recently bought? See my point?
Third party endorsements and honest testimonials will definitely take your
business farther than you have ever dreamed!
Word Count: 452
Bio: Debbie
Allen is one of the world’s leading authorities on sales and marketing.
She is the author of five books including
Confessions of Shameless Self Promoters
and Skyrocketing Sales.
Debbie has helped thousands of people around the world attract customers
like crazy with her innovative, no-cost marketing strategies and secrets
to sales success. Her expertise has been featured in
Entrepreneur,
Selling Power and
Sales & Marketing Excellence.
Sign up for her FREE 6-week e-Course
Business Success Secrets Revealed ($97 value) and take the
online business card quiz to rate your marketing online now at
www.DebbieAllen.com.
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